Golden Standard Questionnaire

Prepare the hotel turnkey.

All information for logo, colors, concierge name, content, activities, partner contacts, ASA/PMS, AI operations, marketing, target groups and tracking. The data is also generated as JSON so it can later be imported into Alpine Butler.

On submit, a JSON summary is generated. If the browser supports it, this JSON is attached as `alpine-butler-questionnaire.json`. For safety, you can also download the JSON manually and send it by email.

1. Hotel Profile & Positioning

Hotel name *

Short name / internal name

Stars / Category

Hotel type

Website

Email *

Phone

Total rooms / beds

Primary language

Other languages

Address / Region

Positioning / Claim / What makes the hotel unique?

Main competitors / benchmark hotels

2. Branding, Design & Files

Concierge name *

Specialist / Manager name

Reception / Availability

Addressing style

Primary color

Accent color

Secondary color

Logo emoji

Logo upload

Hotel photos upload

Brand voice / Tone of voice

No-go words / Brand rules

3. Audiences & Guests

These details are important for Marketing OS, campaigns, Google Ads, Instagram Ads, and Guest OS personalization.

Existing guests

Main origin markets

Current age groups

Typical length of stay

Travel season

Season from

Season until

Open year-round?

Desired guests / new target groups

Which guests should be developed?

Which guests do NOT fit the positioning?

4. Services, Restaurant, Spa & Offers

Check-in

Check-out

WiFi name

WiFi password

Restaurant

Spa / Wellness

Wellness hours

Breakfast from

Breakfast until

Dinner from

Dinner until

Dinner from

Dinner until

Reservation required?

Signature offers / Packages / Upsells

Direct booking advantages

5. Activities & Partner contacts

Top activities in the area

Taxi contacts

Restaurants / Guides / Rental contacts

Activity or partner files

Ski season

Nearest ski resort

6. PMS / ASA, Data & Operations

PMS system

Export format

Import frequency

Hardware profile

AI model

Remote support / Tailscale allowed?

ASA/PMS sample export

Do not import: payment data, ID data, health data, private staff notes or unnecessary history.

7. Marketing OS, Ads & Tracking

Current agency / service provider

Monthly marketing budget

Google Ads present?

Meta / Instagram Ads present?

Newsletter tool

CRM / Guest list available?

Tracking present?

Main campaign goals

Best previous campaigns / posts / offers

Marketing files / Media plan / Campaign reports upload

8. Privacy, Approvals & AI Boundaries

What must the AI never promise?

Escalation rules to staff

Guest Memory only with active consent Cloud AI notice in privacy texts Telegram only for staff notifications Binding bookings/ads/reviews only with approval

9. Summary & Submit

Direct sending uses a static form relay to alpine-butler@alpine-upgrade.com. Some providers require a one-time target email confirmation or limit file attachments.

Open fallback email ← Website

No JSON preview generated yet.